Ipsos Marketing – The Innovation and Brand Research Specialists
Consumer attitudes are changing: increasingly prudent, they are reconsidering the value of brands and rationalising their spending. They are also integrating new concerns (ethical, social, health, environment, etc.)
More than ever, our clients need strategic and tactical information about their markets and brands to define priority actions and build strong and innovative brands.
Ipsos Marketing helps clients to develop and launch new products and services and reposition existing brands, understand the success factors behind their brands and maximize the impact of their marketing decisions. Supported by specialized teams, Ipsos Marketing offers an in-depth understanding of the drivers of consumer choice and of the challenges faced by marketers. Our broad range of leading-edge solutions integrate qualitative and quantitative research, using engaging new digital tools as well as advanced modelling and forecasting techniques.
Business Unit Manager
tel. +46 70 552 93 26