Ipsos Observer

Ipsos Observer has extensive experience of data collection for large marketing institutes, universities and smaller consulting firms. With more than 20 years in the business we are able to combine long experience with expertise knowledge. We help our clients to identify the most suitable field method or a combination of several methods. We take care of scripting of questionnaires and coding and deliver in any data and table format.

Telephone interviewing (CATI), is a quick and effective way to collect data, especially when a target group is spread over a wide geographical area and a high response rate is required. CATI interviewing is one of the dominant methods used. Face-to-face interviewing (CAPI) is also used in a large part of our projects where a personal meeting with the respondent is required. The demand for online interviews and web surveys is constantly growing and Ipsos Observer offers access panels in all of the European countries. Other methods offered are postal surveys, observation studies, mystery shopping, and recruitment. Primarily we recruit to focus groups and in-depth interviews but we also pre-recruit respondents to participate in longer telephone- or face-to-face interviews.

In our extensive field force of interviewers some are dedicated to a certain field method in order to really focus on the particular skills required for it. The Scandinavian countries are our main market but a part of Ipsos Observer is specialized in international projects. Foreign language interviews are always executed in the specific country’s language with native speaking interviewers.